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YIC Entertainment, which stands for ‘Youngest InCharge’ is an event- and digital promotion company based in Gothenburg, Sweden specializing in music  and artists from the UK.

Founded in 2017, the aim was to create a hub for UK artists to be able to establish themselves in the Swedish market thanks to live shows.  

Fast forwarding a few years to 2020, YIC Entertainment is now the leading event promoter for UK artists in Sweden, having hosted some of the UK’s most prominent artists such as; Maleek Berry, Not3s, MoStack & Kojo Funds. 

After having found success in the live music industry, the next step for YIC Entertainment was to broaden our footstep within the music industry and delve into digital promotion. Still conforming to the mission statement, digital promotion is a highly effective way to help UK artists breakthrough in the Swedish market through the use of press, radio and social media platforms.