NIYAH

SMITH

A&R CONSULTANT

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I’m from Hackney, East London. I have always been a great lover of music from different genres: jazz, soul, RnB, house, UK rap and hip hop.

In 2015 I picked up music engineering and for 2 years I worked in a studio where I was doing engineering alongside songwriting.

I then wanted to get more hands-on with artists and with my entertainment company we got involved in Stefflon Don’s early career; we used to take her to the studio, doing video shoots, organising marketing campaigns etc.

I then also created Richouse Parties, very successful club events which  included performances from Stefflon Don, Unknown T, Alicai Harley, J Kaz and the RARA to name a few.

I then moved into full management with artists Shauna Shadae, SNE’ and producer Tim Smart. 

At the same time, given the great relationship I had with Stefflon Don and how instrumental I have been in her initial career, at the beginning of 2019, I have been given the role of A&R for her own label, 54London (imprint under Universal Music Group); this involves signing, developing and overseeing artists projects.

2020 BEFWD

ALL RIGHTS RESERVED

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