I'm originally from a small town near Milan and I have been living in London for 14 years.

I always deeply loved music and back in Italy I've been a radio presenter for 4 years.

In London I wrote for music magazines, organised music business panels and worked in independent labels and that's where I found my true mission: empowering artists and music  professionals.

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Over time I realised there was a gap between the UK and Italy and I decided to create BeFWD to fill it.