Born from a deep love of music culture, BeFWD (Be FORWARD) is a music agency based between London and Milan specialised in providing
INTERNATIONAL PROMOTION
AND live performance OPPORTUNITIES
FOR BRITISH ARTISTs
and MUSIC PROFESSIONALS IN ITALY
and viceversa
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Accessing a new territory can be challenging as it requires local knowledge and connections which creatives and companies
often have no access to. Having teams located in London and Milan provides us a powerful insight both in Italy and the UK.
​
We love to explore all potential opportunities to maximise international reach.
Our strategy includes:
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MEDIA & PRESS COVERAGE
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RADIO PLUGGING
-
LIVE PERFORMANCES
-
INTERNATIONAL FEATURES
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BRANDS ACCESS
-
CONTENT CREATION
We work with:
BeFWD's founder Francesca Bondioli moved to London from Milan in 2006 to live where discovering new international music was an
everyday feature.
​​
In Milan she worked for Radio Planet introducing the newest international artists; once in London she joined American magazine Empire Radio Magazine creating a UK segment to promote British artists.
She then worked as General Manager for independent label J.O.A.T. coordinating artists' campaigns and events.
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Having worked in various fields of the music industry, Francesca realised that many British artists, music professionals and lifestyle brands were not able to access the Italian territory so in January 2019 she created BeFWD to bridge the gap between the 2 countries.
FRANCESCA BONDIOLI
FOUNDER &
MANAGING DIRECTOR
London
NIYAH SMITH
A&R CONSULTANT
(54 LONDON)
London
JASON CAMACHO
​
A&R MANAGER
London
MARVELY GOMA
PROMOTER
Milan
DOUDOU
​
PROMOTER
Turin
ADESOPE OLAJIDE
AFROBEAT AMBASSADOR
London
SILVESTRO BAFFO​
​
GENERATION Z
AMBASSADOR
Naples
TOTALLY IMPORTED​
​
PROMOTION CONSULTANT
Milan
