Born from a deep love of music culture, BeFWD (Be FORWARD) is a music agency based between London and Milan specialised in providing
INTERNATIONAL PROMOTION
AND live performance OPPORTUNITIES
FOR BRITISH ARTISTs
and MUSIC PROFESSIONALS IN ITALY
​
Breaking into a new territory can be challenging as it requires local knowledge and connections which creatives and companies
often have no access to. Having teams located both in London and Milan provides us a powerful insight when expanding into Italy.
​
We work in close collaboration with management companies, labels and independent artists to explore all potential opportunities to maximise international reach. Our strategy includes:
​
LIVE PERFORMANCES
MEDIA & press COVERAGE
INTERNATIONAL FEATURES
BRANDS ACCESS
content creation
We work with:
Artists
Producers
Djs
Music Executives
Photographers
Brands
BeFWD's founder Francesca Bondioli moved to London from Milan in 2006 to live where discovering new international music was an
everyday feature.
​​
In Milan she worked for Radio Planet introducing the newest international artists; once in London she joined American magazine Empire Radio Magazine creating a UK segment to promote British artists.
She then worked as General Manager for independent label J.O.A.T. coordinating artists' campaigns and events.
​
Having worked in various fields of the music industry, Francesca realised that many British artists, music professionals and lifestyle brands were not able to access the Italian territory so in January 2019 she created BeFWD to bridge the gap between the 2 countries.
