PUSHING INTERNATIONAL MUSIC CULTURE FORWARD
WITHOUT WAITING FOR MAINSTREAM APPROVAL
'STEPPED IN' BIG TOBZ feat GEKO
Born from a deep love of British music culture, BeFWD (Be FORWARD) is a consultancy music agency specialised in
INTERNATIONAL pr AND
FOR british ARTISTs, djs and producers
Accessing an international territory can be challenging as it requires local knowledge and connections which creatives and companies often have no access to. Having teams located in London, Milan and Gothenburg provides us a powerful insight in Italy and Sweden.
We love to explore all potential opportunities to maximise international reach.
Our services includes:
INTERNATIONAL MEDIA COVERAGE
INTERNATONAL RADIO PLUGGING
INTERNATIONAL LIVE PERFORMANCES
INTERNATIONAL BRANDS PARTNERSHIPS
INTERNATIONAL CONTENT CREATION
We work with:
BeFWD's founder Francesca Bondioli moved to London from Milan in 2006 to live where discovering new international music was an
In Milan she worked in radio introducing the newest international artists; once in London she studies music business and joined American magazine Empire Radio Magazine creating a UK segment to promote British artists.
She then worked as General Manager for independent label J.O.A.T. coordinating artists' campaigns and events.
Having worked in various fields of the music industry, Francesca realised that many British artists, music professionals and lifestyle brands were not able to easily access Europe so in January 2019 she created BeFWD to bridge the gap between European countries.
Italy's international scene is developing and moving at a fast speed; here some recent international music highlights: