Born from a deep love of music culture, BeFWD (Be FORWARD) is a music agency based between London and Milan specialised in providing

INTERNATIONAL PROMOTION 

AND live performance OPPORTUNITIES 

FOR BRITISH ARTISTs

and MUSIC PROFESSIONALS IN ITALY

and viceversa

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Accessing a new territory can be challenging as it requires local knowledge and connections which creatives and companies

often have no access to. Having teams located in London and Milan provides us a powerful insight both in Italy and the UK.

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We love to explore all potential opportunities to maximise international reach.

Our strategy includes:

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• MEDIA & PRESS COVERAGE

• RADIO PLUGGING

• LIVE PERFORMANCES

• INTERNATIONAL FEATURES

• BRANDS ACCESS

• CONTENT CREATION

We work with:

BeFWD's founder Francesca Bondioli moved to London from Milan in  2006 to live where discovering new international music was an

everyday feature. 

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In Milan she worked for Radio Planet introducing the newest international artists; once in London she joined American magazine Empire Radio Magazine creating a UK segment to promote British artists.

She then worked as General Manager for independent label J.O.A.T. coordinating artists' campaigns and events.

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Having worked in various fields of the music industry, Francesca realised that many British artists, music professionals and lifestyle brands were not able to access the Italian territory so in January 2019 she created BeFWD to bridge the gap between the 2 countries.

FRANCESCA BONDIOLI

FOUNDER &

MANAGING DIRECTOR

London

NIYAH SMITH

A&R CONSULTANT

(54 LONDON)

London

JASON CAMACHO

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A&R MANAGER

London

MARVELY GOMA

PROMOTER

Milan

AMADOU

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PROMOTER

Turin

ADESOPE OLAJIDE

AFROBEAT AMBASSADOR

London

Italy's international scene is developing and moving at a fast speed; here some  recent international music highlights: 

2020

'Combo' Mr Eazi's feat with Ghali released in Ghali's 'DNA' album

(February 2020)

Saweetie performs in Milan

(February 2020)

Capoplaza remixes 'Pookie' by Aya Nakamura

(55 million streams since release)

(November 2019)

Fka Twigs performs in Milan

(November 2019)

Alfa Mist performs in Bari 

(November 2019)

Seun Kuti performs in Milan 

(November 2019)

Little Simz performs in Milan

(October 2019)

Slothai performs in Milan

(October 2019)

Mr Eazi in studio in Milan with Ghali

(September 2019)

Tiwa Sawage performs in Milan for

Milan Fashion Week for Iceberg

(September 2019)

Jacob Collier performs in Pescara

(July 2019)

Davido performs in Rome and Milan

(April 2019)

Fatoumata Diawara performs in Bologna 

(February 2019)

Shiva remixes 'Taste' by Aitch

(3 million Youtube views in 1 month)

(December 2019)

Ghali remixes 'Antisocial' by Ed Sheeran &

Travis Scott

(December 2019)

Ghali in studio in London with Stormzy

(December 2019)

2019

High Klassified performs in Milan

(February 2020)